The Alternate ‘Black Gold’


“I can’t imagine a day without coffee. I can’t imagine!”

Howard Schultz

The world is dominated by petro-politics and oil. Great powers and states compete to harness the ultimate energy source that we can get our hands on. Yet another form of energizing ‘black gold’ has absorbed mankind. If the world has been divided on beliefs, religion, politics and almost every other fathomable topic of contestation we remain united on our adoration and obsession with coffee. Since plausible civilisation began man has been chewing, ingesting and eliminating coffee cherries for more than 10,000 years. It’s expanded into a cultural phenomenon as well as a major global commodity.

Ten facts about coffee industry:

  1. Worldwide coffee is worth $100 billion, second only to the most valuable commodity on the planet; oil.
  2. According to the Guinness World Record the largest cup of coffee ever made contained 14,228.1 litres and was created by Caffe Bene (South Korea) in Yangju, South Korea, on 17 July 2014.
  3. Despite coffee only starting to intrigue American traders in the 19th century, September 29th is celebrated as ‘National Coffee Day’ in the United States.
  4. The rise of Islam popularised coffee. They couldn’t drink alcohol so they turned to coffee as an alternative for social and political discussions.
  5. On average worldwide, we drink over 500 billion cups of coffee every year and 1.7 billion cups are drank a day.
  6. Coffee was discovered in Ethiopia. Legend says that the first coffee ever consumed was by a 9th-century Ethiopian goat herder after being perplexed by the excitement of his goats who had come across and eaten some beans from the coffee plant.
  7. Forget Lucozade and water before doing sporting activity! According to sports nutritionist Mayur Ranchordas (via Four Four Two) the caffeine content of coffee will power you up ahead of kick-off.
  8. Finland, Sweden, Denmark, Germany, the Netherlands and Slovakia all reside in the top ten biggest consumers of coffee per capita. Coffee consumers in the U.S.A reside in sixteenth place.
  9. The first European coffee house was opened in Rome in 1645.
  10. Coffee was prohibited in 1675 by King Charles II of England to dissuade people from discussing plots over the hot beverage.


These facts are several of innumerable reasons as to why coffee gains such traction to both individuals and companies across the world. The globes ‘coffee belt’ represents how coffee is inherently valuable to developing countries as a major part of their economy. It provides livelihoods for millions, excellent business opportunities for commercial coffee chains and whilst it is just behind oil in terms of value, coffee satisfies the customer more frequently (unless of course you give someone a bad cup of coffee!)

Futureboard is recruiting for a major international Coffee and Vending Solutions company. Over the last 40 years they have developed and changed to become Europe’s most renowned provider. The organisation concerned is a fast paced and dynamic organisation, serving delicious coffee and providing premium vending solutions since the early 1970s and currently over 5000 employees based in 11 countries. Think about it over a cup of coffee and contact us if you’d like to know more.

Matthew Williams

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